New Media Campaign in Philadelphia Highlights Successes of Treatment with Buprenorphine
“I am living proof that bupe works”, proclaims signs around the city of Philadelphia, sharing the message of a new media campaign aimed towards building awareness around the availability of medically assisted treatment. The PhillyVoice covers the news around this new campaign, quoting David Jones, Commissioner of the Department of Behavioral Health and Intellectual disAbility Services, who states that, “This campaign is largely to say to individuals, ‘If you are ready to participate in treatment, we have a slot for you”. The advertisements feature individuals who have used medically assisted treatment in the recovery process.
With the prevalence of opioid and heroin-related deaths in the Philadelphia area, this $200,000 ad campaign lets locals know that help is available.