You can help your SEO by consistently posting content on your site. For one thing, the more content your site has floating around the Internet, the more likely that search engines will pick it up and boost it forward. For another, regular written content gives you the chance to involve those keywords. And finally, regular content will give you something to advertise on social media.
Creating a blog will bring regular content, if you stick to writing new posts. Suppose you give yourself a weekly goal of two posts each week. Their appearance on your website will let search engines know that the practice is still active online. And those two posts will mean two accompanying social media posts, which again draws the engines’ attention to your practice. The more content (which can be images and videos as well as writing) your practice puts online, the easier it’ll be to find.