A website is your first and best tool for presenting your practice online. After all, anyone looking for an opioid treatment practice will expect a website, and when you create your website, you have complete control of readers’ experience of your practice. Also, your site will likely require the most work.
The overall note on websites: design the look and choose the words based on your potential patients. Opioid treatments already worry everyone, so your practice should be user-friendly. Leave out technical or medical terminology wherever possible. Large words and dense texts will probably confuse visitors more than invite them in. Make sure the pages are efficient for people on mobile browsers also.
Also, make the practice’s people (you and your employees) approachable on the site. An easy-to-read About Us page full of pictures will do the trick, if you give a human description of your mission and your environment, rather than just listing your medical credentials. Also add clearly-visible contact information (phone numbers and email addresses), so that your potential patients feel they can reach out. Answer their queries as soon as you can — courteous patient service never hurts.
Pictures and mapped locations of your practice’s physical location(s) will help also. Think of the stress opioid addiction brings onto your patients. Doing as much of the digital work (where do I go, who do I talk to) for them as you can is an important service.
That service can include the personable, informational content of a blog. Blogs might be a dime a dozen online, but there are a few good reasons why. In a blog, you can showcase your medical expertise. You can introduce and explain your treatment practices. You can anticipate patients’ worries and ease them before they’ve even been asked. If you’ve got an informational brochure lying around your waiting room, add it to the blog and adapt it for online readers — that’ll mean using less dense medical-speak and heavy paragraphs like we’ve already mentioned.