A social media account is an important arm of your website. Most people today have an account on a social media site, and so it’s wise to seek them out where they are.
Consider first who your patients and potential patients are. Are they more likely to use Facebook, Twitter, Instagram, or another forum? Create your social media accounts wherever your target audience is. Join their online community (follow your current patients and other recovery-centered accounts that complement your practice). If social media is a digital neighborhood, choose the right one to move into.
Once you’ve settled in, choose a general message. Your posts can advertise your services, highlight any of your patients’ willing testimonies, or notify everyone of your new blog content. Learn which format suits which social media: for instance, Instagram posts match photos, while Twitter and Facebook support photos, text, and videos (though Twitter has a shorter limit on characters and video lengths). Now that you’ve moved in, make sure you greet your neighbors and tell them about yourself.
The key point of using social media is noticeable presence. Post enough to be seen, and post the right content to let everyone know what your practice does. If your practice attracts attention on social media, then you’re more likely to lead viewers back to your site.